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Goldsmiths,University of London- Communication & Experience 09.2020 – 02.2022

PASS WITH DISTINCTION                                                 

•Main course cover : Design Expanded Practice(78),Design Transfocality(71),
Visual communication, Graphic Design, Digital Media, Branding design, sociology, Design Psychology


The University of Nottingham Ningbo China- BEng Hons Product Design and Manufacture   09.2014.09 – 07.2018

Upper-Second Class, Division one                                              

•Main course is accredited by the Institute of Engineering and Technology (IET) and Institution of Engineering Designers (iED): major design project(70%),ergonomic analyze(74%),user center, design for manufacture, introduction to material forming.





TIDE Design & Creative (Ningbo) Co., Ltd   06. 2018 – Present

Co-Founder & Visual Director – Graphic, AR, Product Design
Provide long-term design consulting services for more than 20 companies, which including:


• Yikun Discs Co., Ltd(Asia's largest Frisbee company):2021-2022 Branding Identity & Leading the design of  more than 50% of the product line , etc.


• Zhejiang Province, Ningbo Museum: Leading design of 2021 Annual Exhibition Master visual.


• Hangzhou 2022 Asian Games: Leading the design of the official Souvenir series Frisbee.


• The University of Nottingham, China Incubator: Daily advertising material Designed, key vision for Competitions such as Ingenuity 18, etc.


• FUDAN University- School of Management:  2021 AR tech support to PHD research program.


• Eran Industrial, China institute: 2018-2021 new product line rendering and graphic design, etc.





Goldsmiths, University of London Design Degree Show 2021    09. 2021 – 12.2021

Goldsmiths 2021 MA Design official online & offline exhibition ,more detail
                 

• Director of curation team for the whole exhibition plan and execution.

• Leading design of online exhibition space: stretchthespring.com.

• Designed official exhibition publications.





University of Nottingham Ningbo China Material Library Exhibition   10. 2016 – 04.2017

Assistant Designer & Main Graphic Designer


• Researched over 200 new materials with 5 major team members.

• Assisted for curation, whole exhibition hall model making and exhibition execution.

• The exhibition last 7 days and the cumulative tourists amounted to more than 7000 people.





TIDE Exhibition Gallery , University of Nottingham, Ningbo China   10. 2017 – 09.2018

Main Exhibitor & Graphic Designer


• Co-Curator the heat death theme exhibition, participated in concept generation and construction.

• Participated more than 5 different themes of exhibition, the cumulative tourists amounted to more than 10000 visitors




• 2019 IDA design awards, Toy Design-Gold ;


• 2019 IDA design awards Sustainable Living-Bronze ;


• Guo-Hua Xing-Zhi University of Nottingham Ningbo China, 2017 ;


• “2017 Public Welfare Innovation Design Youth” by Autodesk China & Qingfan.





I CAN DO IT!:


Languages: Fluent in English; Conversational Proficiency in Chinese; Elementary Japanese

Technical Skills: Proficiency in Proe, Keyshot,  Blender, Touchdesigner, Photoshop, Illustrator, Indesign, Premiere Pro, Aseprite.